Privacy Policy

This Privacy Policy describes how Engineered Software, Inc. (“ESI”) collects and uses information through www.pump-flo.com (the “Site”).
What information does ESI collect from users of the Site?
Prior to registration, ESI does not collect information that personally identifies you.  ESI may use cookies (described below) to compile statistical data concerning web site usage and to track use of the Site from a particular computer.  In order to access the majority of this Site and use the services provided, you must complete a registration form.  During registration, ESI collects information that personally identifies you.  Such information may include your name, company affiliation, e-mail alias, telephone number, address, fax number, IP address, user identification password, and other information that can be connected to you (collectively “Personal Information”).
What are cookies and how are they used?
A cookie is a very small text file placed on your hard drive by a computer server.  It serves as your identification card and is unique to you.  Cookies tell us that you returned to a specific web page on our Site and help us track your preferences and transactional habits.  If you are a registered user, cookies recognize your password and help us personalize your experience at the Site by permitting our computer server to “remember” who you are.
By modifying your browser preferences you may choose to accept all cookies, to be notified when a cookie is set, or to reject all cookies.  If you choose to reject all cookies you may be unable to use those ESI services that require registration in order to participate.  Generally, we might use cookies to:

(1) Remind us of who you are.  This cookie is set when you register or log in at the Site and is modified when you log out of the Site.  
(2) Estimate our audience size.  Each browser accessing the Site is given a unique cookie which is then used to determine the extent of repeat usage and usage by registered users versus by unregistered users.  
(3) Measure certain traffic patterns, which areas of the Site you have visited, and visiting patterns of users in the aggregate.  We use this research to understand how our users’ habits are similar or different from one another so that we can make each new experience on the Site a better one.
(4) ESI might also collect IP addresses for system administration.  

How does ESI use and share my Personal Information?  

ESI uses your Personal Information to operate the Site and to store information about use of the Site.  ESI shares your Personal Information, as follows, with certain manufacturers and distributors whose pumps you select while using the ePUMP-FLO software.  When you select a particular pump or part from a manufacturer’s or distributor’s catalog, ESI will note which pump or part you selected and will make your Personal Information available via a database to the manufacturer or distributor of that pump or part.  The manufacturer or distributor may then contact you to follow up on your interest in the pump or part, and may contact you with other marketing or promotional materials.  ESI may also share your Personal Information with manufacturers whose catalogs require a prequalification process.  If you cannot access a catalog because the manufacturer requires prequalification, you will be notified that access to the catalog is restricted and your Personal Information will be sent to the manufacturer, who may then authorize you to access the catalog.  

ESI also shares your Personal Information, as follows, in response to your use of the “Hot Lead” functionality.  After you have completed the pump selection process using the ePUMP-FLO software, you may choose to submit a “Hot Lead” to the manufacturers of the pumps that you have selected.  If you submit a “Hot Lead”, an email is sent to the manufacturers of the pumps that you have selected notifying them that a “Hot Lead” has been submitted.  Your Personal Information is then made available to the selected manufacturers via a secure database, and the particular pumps you have selected are identified for the manufacturers.  The manufacturers may then contact you directly with their quotations.  
We store and disclose Personal Information as allowed or required by applicable law or when deemed advisable in ESI’s discretion.  This means that we may make disclosures that are necessary or advisable to conform to legal and regulatory requirements or processes and to protect the rights, safety and property of ESI, users of this Site, and the public.  
Promotional Offers from ESI and from Third Parties  
We may send you information from time to time about ESI’s promotional offerings and products.  Users who no longer wish to receive promotional offerings and product information from ESI may opt-out of receiving these communications by sending an email with “unsubscribe” in the subject line to unsubscribe@pump-flo.com.
Manufacturers and distributors with whom we share your Personal Information may also contact you with information regarding products that you have viewed or selected from their electronic catalogs while using the ePUMP-FLO software or with other marketing and promotional materials.  ESI does not control the activities of manufacturers.  If you wish to opt-out of receiving communications for manufacturers, you should contact them directly.  
Aggregate Data  
ESI reserves the right to freely use and distribute all data and statistics that are not Personal Information (e.g., a statistic reporting that 45% of our users are small businesses) collected from you at this Site.  
What is ESI’s policy about allowing me to update or correct my Personal Information?  
You may update or edit your Personal Information when you log on to the Site, by following the instructions that appear at that time.  
What security precautions are in place to protect the loss, misuse, or alteration of my information?  
We take reasonable steps to protect Personal Information.  No data transmission over the Internet, however, can be guaranteed to be 100% secure.  As a result, while we strive to protect your Personal Information, ESI cannot ensure or warrant the security of any information communicated to or collected at the Site, including your Personal Information.  
Questions, Comments, Concerns
If you have any questions or comments about our use of Personal Information, please contact us at info@pump-flo.com.